case study
Ob Multimedia — a portfolio site for people who judge portfolios
Give a creative studio a website that could stand as a credential in its own right, since their prospective clients judge a creative agency substantially by its own site.
- Client
- Creative and motion graphics agency, Accra
- Project
- Agency portfolio website
- Status
- Live
the problem
What needed solving
A creative agency's website is held to a higher standard than most: if the site is unremarkable, the portfolio inside it is read as unremarkable too. The work is also video-heavy, which makes the usual approach — embed everything and hope — a reliable way to produce a slow, awkward page.
the approach
How we solved it
A dark, motion-led site treating the studio's own work as the primary argument. Video and portfolio pieces are presented deliberately rather than embedded wholesale, with the visual treatment carrying the studio's positioning before a visitor reads a single line.
Motion-led identity
Gradient typography and animated treatments used to demonstrate capability, not decorate.
Portfolio structure
Work organised so a prospective client can find relevant examples quickly.
Video showcase
Video presented in a way that does not make the page slow to load.
Services presentation
Studio services laid out for clients scoping a project.
Dark visual system
A consistent dark treatment that lets colourful creative work carry the contrast.
what it does
Key features
- Motion-led hero and animated typography
- Structured portfolio for prospective clients
- Video work showcased without a load-time penalty
- Services and agency positioning pages
- Consistent dark visual system
the hard part
Challenges
The core tension was ambition against performance: an agency site is expected to look impressive, but heavy motion and video are exactly what makes sites slow. Effects were kept to where they earn attention, and media was handled carefully so the impression survives on a phone.
results
Measured outcomes
We don't publish performance figures for this project because analytics weren't in place from the start, and quoting numbers we can't substantiate would be worthless to you. The site is live and linked above — the most useful thing we can offer is that you go and judge it yourself.
services used
What this project involved
The services that did the work on this build.
service
Website Design
Most visitors decide whether a business looks credible within seconds of the page loading, and they make that judgement on a phone.
service
Graphic Design & Branding
Branding is not just a logo — it is whether your business looks like the same business on a signboard, an Instagram post, an invoice and a website.
service
Website Redesign
A redesign is riskier than a new build, because you already have something to lose: existing rankings, existing links, existing customers who know where things are.
Have a project like this?
If something here looks close to what you need, tell us about it and we'll give you an honest view of what it would take.