Website Redesign
Rebuild the site without losing what already works
A redesign is riskier than a new build, because you already have something to lose: existing rankings, existing links, existing customers who know where things are. Done carelessly, a redesign tanks the traffic a business spent years accumulating. Done properly, it keeps every URL and ranking signal intact while fixing what was actually broken.
the problem
The problems this solves
- The site was built years ago and looks it, particularly on a phone.
- It is slow, and you suspect that is costing you both visitors and search position.
- Nobody can update it — the original developer is gone or the platform is abandoned.
- Traffic arrives but almost nobody gets in touch.
what's included
What's included
Pre-redesign audit
What currently ranks, what gets traffic, and what must survive the move — established before anything is touched.
URL and redirect mapping
Every old address either kept or redirected, so existing links and rankings carry over instead of dying.
Content migration
Existing content moved deliberately, with weak pages improved rather than copied across unchanged.
Mobile-first rebuild
The layout rebuilt for phones rather than patched.
Performance rebuild
Modern image formats, reduced JavaScript and proper caching.
Post-launch monitoring
Rankings and errors watched closely in the weeks after launch, when problems actually surface.
benefits
What a careful redesign protects
The rankings you already have
A proper redirect map carries existing search equity across instead of dropping it at launch.
Your existing links
Every link anyone has ever shared keeps working, rather than landing on a 404.
Content worth keeping
Pages that already earn traffic are migrated and improved, not quietly discarded.
A site your team can run
Editing access rebuilt around whoever actually maintains it now.
Speed as part of the deal
Rebuilding is the cheapest moment to fix performance properly.
who it's for
Who this is for
- Businesses with an established site that has aged badly
- Organisations that have outgrown a DIY builder
- Companies who have rebranded but whose site has not caught up
- Anyone who has been quoted for a rebuild and been told their rankings will 'probably be fine'
process
How the work runs
Audit first
Nothing gets rebuilt until we know what is currently working, because that is what must be protected.
Preserve list
An explicit list of URLs, pages and rankings that have to survive.
Redesign
The rebuild itself, structure and design reconsidered rather than reskinned.
Redirect map
Old addresses mapped to new ones, tested before launch rather than after.
Launch and watch
Go live, then monitor indexing and rankings closely and correct anything that slips.
honest scoping
When this isn't the right fit
We would rather tell you now than take on work that was never going to serve you.
- Your site is only a year or two old and structurally sound — targeted fixes will cost less.
- You cannot get access to the domain. Everything else can usually be worked around; that cannot.
- You want it live next week. A migration done that fast is how rankings get lost.
- The site has no traffic or rankings to preserve — then this is simply a new build, priced accordingly.
ghana & accra
Redesigning an established Ghanaian business site
Businesses that have been online in Ghana for years often carry more search equity than they realise — a domain that has ranked locally for a decade is a genuine asset, and the fastest way to destroy it is an enthusiastic rebuild with no redirect plan. That risk is the reason the process starts with an audit rather than a design. Where the original developer has become unreachable, which is common, recovering domain and hosting access is usually the first practical task.
proof
Work that shows this in practice
Real projects where this service did the heavy lifting.
questions
Frequently asked
Will a redesign hurt my Google rankings?
It can, and that is the main risk of the project. The protection is a proper redirect map and preserving the content that currently earns traffic. Rankings usually move slightly for a few weeks after any redesign, then settle — a controlled migration is what keeps that a wobble rather than a fall.
Can you keep my existing content?
Yes. Content that performs is migrated; content that is thin or duplicated is a chance to improve rather than copy. Nothing gets discarded without being flagged first.
What if I do not have access to the old site?
That is common and usually solvable. Domain access is the part that genuinely matters — the rest can normally be worked around or rebuilt.
Is a redesign cheaper than a new site?
Not necessarily. A redesign carries extra work a new build does not: auditing, migrating and redirecting. What it protects is the search equity you already own, which is often worth considerably more than the difference.
related
Services that often go together
Website Design
Most visitors decide whether a business looks credible within seconds of the page loading, and they make that judgement on a phone.
Web Development
A website should do work: bring in enquiries, answer the questions your customers keep asking, and make your business look like the serious operation it is.
Website Speed Optimization
A site that takes five seconds to load on a phone has already lost a large share of its visitors before anything appears.
SEO Optimization
SEO is not a trick played on Google.
Need website redesign?
Tell us what you're working with and we'll give you an honest view of scope, timeline and whether this is the right service for the problem.